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How To Write A Winning Site Description For Your Niche Article.
Niche Article nr 2 on "How To Optimise Your Niche Article For The Search Engines".
By Dr Tony de Bree MBA from
Go4estrategy.com
Hi, welcome to this second article on how to make your niche articles generated with Niche Article Generator search-engine friendly.
In the header of every Niche Article, there are a number of so-called "tags" with information on the content of your Niche Article-mini-site.
The second tag we are going to discuss is the description-tag.
The meta description is the second most important tag in the head area, only the title matters more.
In many respects writing a description tag is much like writing a title tag, so much of this information has been used in the previous tag with the title.
How to write a winning site description for your niche article.
The description-tag describes the content of your niche article mini-site.
Here is what the description meta-tag looks like on your web page.
<META NAME="DESCRIPTION" CONTENT="Your description goes here.">
One difference between Title and the Description is the length, your description can be longer than the title, this allows your to REALLY create value in your site without worrying about going over 8 words.
The meta description serves two purposes:
1. It encourages search engine users to click through to your site. - Like the title, the description tag is shown to search engine users on the results table of most engines.
2. The description tag allows you to choose how your site is presented to people looking for your product!
Therefore, you need to create value in your site through your site description. Use your description to answer the question why should the users visit YOUR site.
It includes keyword phrases towards the beginning. - Some search engines use the contents of the description to determine a web site’s relevance.
So your want to place your targeted keywords or keyword phrase towards the front of the description.
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 Get your message through with Niche Articles while others get blocked!
You know that niche article marketing is one of the most powerful ways to promote your own niche business using optimised mini-sites. Unfortunately 99% of the times your niche article will not get past the spam-filters if you type it as an e-mail message. But by using niche article generator you will be sure that all your niche articles will get through while competitors get filtered and blocked!
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Description Length
A good description should be about 20-25 words long and under 180 characters. A description that is too long maybe cut off to 25 words on the search engine results page. A description that is too short may not adequately sell your site.
Now write 2 or 3 descriptions integrating some of these “compelling” words with your targeted keyword phase.
Look at the descriptions you have created and ask your self these questions about each one.
1. Does it solve a problem that relates to the targeted keyword?
2. Would it make me want to visit the page?
Is it interesting?
3. Is the targeted keyword phrase placed prominently towards the front?
4. Is it 20-25 words long?
Again,, as is the case with the title-tag, search engines may penalize you for repeating words in your title or placing a title in ALL CAPITAL LETTERS, these to practices look unprofessional and may be considered spam by search engines.
Conclusions and some practical tips.
In this second free niche article we have been discussing how you can write a profit pulling description for your Niche Article that will attract the search engines after having uploaded the niche article to your site.
If you want to learn more on how to write the best description for your Niche Article in Niche Article Generator, make sure to read the next Niche Article on that topic when you get there in Niche Article Generator.
Good luck and speak to you soon!
Tony de Bree.
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About the author:
Dr Tony de Bree has a long track record in eLearning, eBusiness, Knowledge Management and Innovation. He teaches at business schools, Banking Academies and universities. He writes books and articles for already many years and has been responsible for many different types of projects on the Internet across the World. He also has held many interim positions in a large European company. He is one of the European Experts on Knowledge Management, eBusiness, eCommerce and Online Business. He is partner and CEO of Go4estrategy, a network company of very experienced experts in different domains. Services include in-house workshops, second opinions and business and viral marketing plan reviews and tailor-made services. And he has a very succesfull online business since 4 years putting all his corporate knowledge into this personal online venture: read this article. |
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This is a "Shareware" Article
(what's that? read on...)
This article is shareware. Give this article
away for free on your site, or include it as part of any paid
package as long as the entire article is left intact including this
notice. Copyright © 2005,
Dr Tony de Bree MBA.
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Copyright 2005 * Go4estrategy * All Rights Reserved |
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Tony de Bree, Fl. Versterlaan 14, 2343 RS , Oegstgeest, The Netherlands |
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