What Everybody Ought To Know -- How To Use Niche Article Marketing To Promote Your Online Business.

Beat Your Competition By Combining Niche Article Marketing And Viral Marketing.

By Dr Tony de Bree MBA from theknowledgecircle.com

You probably know that the smartest and most effective method of advertising your business and services is using articles and distributing them in a lot of different ways. That is why in this short article you will learn:

1. What niche article marketing is.
2. How YOU can benefit the most from articles.
3. Problems with traditional niche article marketing.
4. How to optimise your niche article management?

Did you know that succesful people online and offline are using articles and especially niche articles next to workshops and eBooks for instance to promote their online business? These people are experts in what is called niche article marketing.

The technical definition of niche article marketing is:

"using niche articles as a medium to attract the attention of (potential) clients for your own products or services or the products or services of others".

2. How you can benefit from niche article marketing?

There are several ways that you can benefit from using niche articles in your marketing efforts:

1. You can for instance take the niche article you've written and customise it for an industry you want to target.

2. You can submit it to one of the many eZines on the Internet.

3. Write an in depth niche article on a specific topic. Then contact all the publishers on your list and offer them the expanded article and ask them to publish it.

4. Combine a number of niche articles into a series. A series of niche articles is much more effective than a single article because each potential customer needs to be exposed to you and your business several times before becoming a customer.

5. Combine a number of articles into an eBook. And use that eBook in your promotional and marketing efforts.

If you want to learn more about what you can do with eBooks and how you can avoid losing money with eBooks, read this free eBook.

Now the most effective way is this one:

6. Turn it into a mini- site. Take the niche article and extract the keywords from that niche article that you used in the title and text and create a set of meta tags for that page.

Make sure your meta tags are properly formatted and all inclusive. Next, submit the niche article mini-site to all of the free search engines.

Once that page is indexed those keywords will attract searchers to visit your mini-site where you can convert them to loyal customers. And if you do that, you can turn niche your article in a complete viral marketing tool: an online viral niche article in the from of a mini-site.

This is without a doubt one of the best ways to use niche article marketing. It surely has been for us in 2004 and already in 2005 as you can read here.

3. Problems with traditional niche article marketing.

Unfortunately there are a number of problems facing you when you want to use niche articles in your marketing efforts. Here are some of them:

a. Because most niche articles are texts in emails or text in websites, people steal them every easily.

b. In many cases the niche articles do not come past the anti-spam filters that many people and service providers now have.

c. Transforming niche articles into mini-sites that are easy to find for search engines cost a lot of time. And you need to know html for that.

So that is the bad news. But there is also some good news!

4. How to optimise YOUR niche article management?

Now, what if would tell you that it is possible to overcome all these three problems? You do not believe me? Well, here is the solution. You can:

a. Protect your articles so that stealing is not possible. But people will still be able to print them. We use this tool.

b. Make sure that your articles get through the spam-filters.

Read this eBook if you want to know how we make sure that our emails are read.

c. Generate viral niche articles in the form of a mini-site that is optimised for searching without knowing  html!

We and many others with use Niche Article Generator to do just that.

By solving these three problems, we have been able to make niche article marketing one of the cornerstones of our online and offline business development and niche strategies.

And you can do the same and even earn a nice extra income on it!