What Everybody Ought To Know -- How To Find And Mine Your Own Niche.

The 12 Best Ways To Mine Your Order Pulling Niche.

By Dr Tony de Bree MBA from go4estrategy.com

You probably know that niche marketing is still one of the hottest topics on the Net. But you probably do not know that it is actually nothing new. In this short niche article you will learn:

1. What a niche really is.
2. What niche marketing is.
3. What are the 12 best ways to mine your order-pulling niche?
4. What are examples of profitable niches?

In simple terms a niche.But what is the definition of a niche? A niche is a little space or market that sets your business apart from your competitors. Being it an online or an off-line business or both. It is a more narrowly defined group of people that may seek a special combinations of benefits and that have the same characteristics.

Defining a special niche helps you with target marketing.

2. What niche marketing is.

So what is niche marketing you might ask? Niche marketing is nothing more and nothing less than a special form of market segmentation. Normally markets and market segments attract several competitors, whereas a niche attracts only one or a few.

One of the reasons why niche marketing has become so hot on the Net is because the most important market online being "How to earn money online" is saturated. That means that there is too much supply and not enough demand (by the way, there are still niches in there also as you find out if you join us as a member at
here).

So that means that you have to be different in your products and services or that you have to find small markets with groups of people that do not have the specific product yet.

3. What are the 12 best ways to mine your order-pulling niche?

I have seen many different types of niche strategies which can still make you stand out in the current online business in what ever business you are. In this case, your niche is actually that you do special things for people. You differentiate. Here are some good ways to do that:

1. Your niche could be that you offer free delivery of a real product. This may cost a little money, but, you will gain the
extra customers to make up for it.

2. Your niche could be that you offer a lower price. If you can't afford to offer a lower price you could always hold the occasional discount sale by bundling things together.

3. Your niche could be that your product achieves results faster. This niche is very effective because people are becoming more and more impatient and want results fast. Time is money.

4. Your niche could be you've been in business for a longer period of time. People think if you've been in business longer you have more credibility. Experience really counts.

5. Your niche could be that your product tastes, smells sounds, looks, or feels better. When you target the the senses you're triggering basic human attractions. Examples are products food, wine, chocolates etc. Or info products about these topics.

6. Your niche could be your product is light or compact. People may want to take the product on a trip or don't have much room where they live.

7. Your niche could be that you've won a business reward. When you win a reward tell your customers or visitors about it. It can be either you yourself or one of your products. This increases their trust in your business.

8. Your niche could be that your product lasts longer. People don't like taking the time and spending more money buying replacement products all the time. In our case we do that by providing updates and free articles for instance for Niche Article Generator.

9. Your niche could be that your product is easy to use. People don't want to buy a product that they have to read a 200 page hard-to-understand instruction manual. That is why we for instance include instructions inside the software, and not only in a separate eBook.

10. You niche could be that your product has better safety features. People want to feel safe when they use your products. Especially if things have to do with kids, that need is even stronger.

11. Your niche could be that your product was made by hand or that you made it yourself. Most people believe that products made by hand have better quality. Or if you use it yourself (really!). That is always our case. We only sell what we use ourselves.

12. Your niche could be that you stand behind all your products. People want to know that you back-up any claims you make about your product with either guarantees, warrantees and free replacements. We always do that in 99% of the cases. We do not do it if people did not buy it in the first place!

4. Examples of profitable niches online and offline.

The next question is of course what profitable niches YOU can benefit from. Well, I can not tell you what your personal best niche would be. I would need to know more about you personally, but there are some general topics that people are occupied with a lot in 2005.

And they all have to do with basic needs that people often have. Some examples are for instance products, articles and eBooks about health. People in most Western countries are very concerned about their health. And so in everything around health like healthy cooking with vegetable recipes, working-out etc.

On the other hand books and products around cooking are still very popular(soup, sandwiches, many other dishes, chocolates, salades, bread etc).

People also love their pets so products and services for cats and dogs (including eBooks and other info-products) sell great.

People are also very much concerned about how to educate and raise their kids, how to prepare them for school etc etc.

Because of the fact that people are having more time available to do other things than working, they often play music (piano, guitar etc) and travel more. More and more people are therefor also interested in learning foreign languages like Spanish, Japanese, French etc. And they are interested in books about foreign wines, spirits and food.

I discovered many more, but I decided to stick to my own however. That is my private niche. So I will not tell to many people about it!